Last updated: Mar 5, 2020
Lifely ('we' or 'us' or 'our') respects the privacy of our users ('user' or 'you'). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our mobile application (the 'App'). Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the app.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the 'Last updated' date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the App after the date such revised Privacy Policy is posted.
This Privacy Policy does not apply to the third-party online/mobile store from which you install the App or make payments, including any in-game virtual items, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.
We may collect information about you in a variety of ways. The information we may collect via the App depends on the content and materials you use, and includes:
Personal Data We collect and store all personal information related to your App profile, which you voluntarily give us either upon sign-up or through continued use of the App: ● Nickname ● Email address ● Birthday ● Demographic location ● Time zone ● Photos uploaded
Derivative Data and Uploaded Media Information our servers automatically collect when you access the App, such as your native actions that are integral to the App, actions taken when creating entries, editing entries and uploading media to the App. As such, we may also request access to your device’s photo roll or camera in order for us to upload your media to the App. Any media uploaded in this fashion, will be collected and stored on our servers in an encrypted state. Nobody (including us and developers) can decrypt and read such information.
Geo-Location Information We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using the App, to provide location-based services. If you wish to change our access or permissions, you may do so in your device’s settings.
Mobile Device Access We may request access or permission to certain features from your mobile device, including your mobile device’s reminders, and other features. If you wish to change our access or permissions, you may do so in your device’s settings.
Mobile Device Data Device information such as your mobile device ID number, model, and manufacturer, version of your operating system, phone number, country, location, and any other data you choose to provide.
Push Notifications We may request to send you push notifications regarding your account or the App. If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings.
Data From Contests, Giveaways, and Surveys Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the App to:
● Generate a personal profile about you to make future visits to the App more personalized. ● Monitor and analyze usage and trends to improve your experience with the App. ● Notify you of updates to the App or Site. ● Request feedback and contact you about your use of the App. ● To improve our website and product (we continually strive to improve Lifely and the website based on your feedback). ● We will also require you to link either your iTunes Account, ApplePay Account or Google Play Account with our App if you wish to purchase one of our Premium subscriptions. This does not give us access to your credit card or banking information, but is needed so that we can process your purchases/subscriptions.
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
We will not sell, distribute, or lease your personal information to unrelated third parties unless we have your permission or are required by law to do so. We may need to send your personal information to our third-party vendors, who are under contractual obligations to keep this information confidential. We may also use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. Finally, if we ever sell Lifely, or participate in a merger or consolidation, and our User data is one of the assets involved in the sale, your personal information will be part of this sale or transfer.
We may also disclose your personal information: ● To comply with any court order, law or legal process, including to respond to any government or regulatory request. ● To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes. ● If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lifely, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.